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Category: Marketing

On-Premises Tap Handle Management

In a couple of weeks I will be speaking on this very same topic to on-premises owners and employees at the Nightclub and Bar Convention and Trade Show in Las Vegas, in a session called Rotation Nation: Maximizing Your Craft Beer Selection, it is going to be lots of fun

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“Whale” Sales – Limited Release Marketing

  Limited Releases.  Rares.  Whales.  Trophies. Collectors items.  Investments. Beers. Call them what you will, these brands are unique tools used within the industry to not only generate revenue and brand recognition, but to increase velocity for the brand the entire year. Some production companies have built their model on

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My Very Speculative Crystal Ball for 2016

  Everyone is always trying to guess the next trend in the markets, and what the next new wave will be.  The market is changing so rapidly, predicting the trend is 25% industry insight, 25% market trends, and 50% luck.  So here I shake my crystal ball, and see what

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What to look for in a Beer Festival

Great Beer Festivals – What to Look For Beer festivals are popular around the world.  They occur in large metropolitan areas, medium-sized college towns, and small rural areas.  What makes a beer festival so attractive is that it is a way for a community to gather to relax, enjoy a

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Craft Beer vs. Big Beer

“Craft beer versus big beer”.  We’ve all heard it.  Whether or not we understood what we heard is another story. Let’s define some of these terms before the bitter battle between beers begins. (Say that 5 times fast after a few of your favorite brew) Beer, as defined by Merriam-Webster,

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TTB Formula Approval – Recent Changes, Part 2

A few weeks ago, we posted a blog focusing on recent changes to TTB’s formula approval process. These changes were designed to streamline the formula approval process for brewers. While Part 1 of the blog outlined changes relating to ingredients used in production, Part 2 will focus on TTB’s changes

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TTB Formula Approval – Recent changes

Ingredients and Processes Used in the Production of Beer Not Subject to Formula Requirements – TTB Ruling Number 2014-4 Interpreted This is the first of a series of blogs interpreting the TTB’s efforts to streamline the formula process for breweries.  This blog will focus on TTB’s adjustments to the formula

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The Economic Impact of Craft Beer!

Thank You Craft Brew! Talk about an impact – billions of dollars, hundreds of thousands of jobs – that what craft beer is doing for the economy in the U.S.  The Brewers Association reports that over $30 billion was contributed to the economy last year from the craft brew industry! 

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A Reflection of Economic Stimulus of Northeastern Wineries

As attendees head to the Eastern Winery Exposition in Lancaster, Pennsylvania next week, we want to say thank you to all the winery owners in states represented by industry organizations supporting the show! As the show’s website indicates, this is an Eastern-focused wine industry trade show and conference. This new

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