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Category: Business

On-Premises Tap Handle Management

In a couple of weeks I will be speaking on this very same topic to on-premises owners and employees at the Nightclub and Bar Convention and Trade Show in Las Vegas, in a session called Rotation Nation: Maximizing Your Craft Beer Selection, it is going to be lots of fun

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“Whale” Sales – Limited Release Marketing

  Limited Releases.  Rares.  Whales.  Trophies. Collectors items.  Investments. Beers. Call them what you will, these brands are unique tools used within the industry to not only generate revenue and brand recognition, but to increase velocity for the brand the entire year. Some production companies have built their model on

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My Very Speculative Crystal Ball for 2016

  Everyone is always trying to guess the next trend in the markets, and what the next new wave will be.  The market is changing so rapidly, predicting the trend is 25% industry insight, 25% market trends, and 50% luck.  So here I shake my crystal ball, and see what

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The Distilled Spirits Industry

Getting Started in the Distilled Spirits Industry Before even beginning operations in the production or sale of distilled spirits products, a business owner must first decide on what type of distilled spirits activity that the new business will engage in.  Doing this will not only determine the specific application procedure

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Craft Beer vs. Big Beer

“Craft beer versus big beer”.  We’ve all heard it.  Whether or not we understood what we heard is another story. Let’s define some of these terms before the bitter battle between beers begins. (Say that 5 times fast after a few of your favorite brew) Beer, as defined by Merriam-Webster,

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The Economic Impact of Craft Beer!

Thank You Craft Brew! Talk about an impact – billions of dollars, hundreds of thousands of jobs – that what craft beer is doing for the economy in the U.S.  The Brewers Association reports that over $30 billion was contributed to the economy last year from the craft brew industry! 

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Pick a Trail to Wineries Unlimited!

A wonderful way wineries have helped promote the industry is to establish wine trails. As participants head to Richmond, Virginia for the Wineries Unlimited Tradeshow and Conference, it seemed only appropriate to share some information about the paths they may have taken to get there. Though some states haven’t created

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A Reflection of Economic Stimulus of Northeastern Wineries

As attendees head to the Eastern Winery Exposition in Lancaster, Pennsylvania next week, we want to say thank you to all the winery owners in states represented by industry organizations supporting the show! As the show’s website indicates, this is an Eastern-focused wine industry trade show and conference. This new

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Sustainability in Production – An Eye on Craft Beer

Craft beer is experiencing enormous growth in the American marketplace despite the downturn in the economy. Nationwide, there is a movement to support local businesses.  The craft beer industry has benefited from this movement.  Craft beers are considered to be beers that contain more complex flavors, such as stronger doses

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Brand Protection through Trademarking for your Brand

Many producers spend a lot of time creating a marketable image for their products through innovative images, label designs and catch phrases.  As a producer you hope to stand out based on the sensation of taste.  However, to get the consumer to the point of enjoying what you have created,

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