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On-Premises Tap Handle Management

In a couple of weeks I will be speaking on this very same topic to on-premises owners and employees at the Nightclub and Bar Convention and Trade Show in Las Vegas, in a session called Rotation Nation: Maximizing Your Craft Beer Selection, it is going to be lots of fun […]

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Today’s Reality – What is now normal, is new, how does the industry react?

The alcoholic beverage world is not the same as it used to be.  It isn’t just the fact that breweries, cideries, distillers, meaderies, and wineries are popping up at record paces.  It isn’t just the fact that there are more stock keeping units, or more commonly referred to on the […]

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“Whale” Sales – Limited Release Marketing

  Limited Releases.  Rares.  Whales.  Trophies. Collectors items.  Investments. Beers. Call them what you will, these brands are unique tools used within the industry to not only generate revenue and brand recognition, but to increase velocity for the brand the entire year. Some production companies have built their model on […]

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My Very Speculative Crystal Ball for 2016

  Everyone is always trying to guess the next trend in the markets, and what the next new wave will be.  The market is changing so rapidly, predicting the trend is 25% industry insight, 25% market trends, and 50% luck.  So here I shake my crystal ball, and see what […]

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What to look for in a Beer Festival

Great Beer Festivals – What to Look For Beer festivals are popular around the world.  They occur in large metropolitan areas, medium-sized college towns, and small rural areas.  What makes a beer festival so attractive is that it is a way for a community to gather to relax, enjoy a […]

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The Beer Industry

Getting Started in the Brewery/Brewing Industry Before even beginning operations in the production or sale of brewery based products, a business owner must first decide on what type of brewery based activity that the new business will engage in.  Doing this will not only determine the specific application procedure needed […]

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The Wine Industry

Getting Started in the Wine Industry Before even beginning operations in the production or sale of wine products, a business owner must first decide on what type of wine activity that the new business will engage in.  Doing this will not only determine the specific application procedure needed to be […]

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The Distilled Spirits Industry

Getting Started in the Distilled Spirits Industry Before even beginning operations in the production or sale of distilled spirits products, a business owner must first decide on what type of distilled spirits activity that the new business will engage in.  Doing this will not only determine the specific application procedure […]

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TTB Review

What is the TTB? The Alcohol and Tobacco Tax and Trade Bureau, also known for short as the TTB, is the department of the Federal Government that regulates Federal permitting, labeling of, and marketing of alcohol and tobacco in order to protect consumers. Are you thinking about getting started in […]

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